Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology...11.02.10, 04:41 PM EDT
BusinessWire - Realty Executives International, Inc. announces the launch of its newest marketing-technology program which offers home buyers and sellers a unique real estate search experience through the use of Microsoft Tag technology.
The Tag program is just one element of the company's overall Technology Initiative which plans out to 2020 led by the company's chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.
"We are making significant investments in online technology platforms," states Rich Rector, owner and Executive Chairman of Realty Executives International. "Our Executives (real estate agents) are the go-to Realtors of choice because they are always ahead of the curve."
Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a Smartphone which takes them to a unique landing page to view virtual tours website, etc.
"We know that 93 percent of prospective homebuyers use the Internet to search for real estate," said Glenn Melton, chief executive officer of Realty Executive International. "So we are using technology to engage our clients where they feel most comfortable - online."
Through its proprietary Realty Executives TagManager Console powered by Microsoft(TM), brokers and agents can manage all steps to utilize Tags -- like printing yard signs, creating virtual tours, ecrm, e-mail marketing -- in one online dashboard.